Specialized Translations For... |
Catalan is not Spanish
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| Catalan | Spanish | English |
| noi | muchacho | boy |
| sostre | techo | ceiling |
| cadira | silla | chair |
| net | limpio | clean |
| brut | sucio | dirty |
| got | vaso | drinking glass |
| terra | piso | ground |
| nebot | sobrino | nephew |
| taula | mesa | table |
| finestra | ventana | window |
| dona | mujer | woman |
As you can see, Catalan varies greatly from Spanish. At times word similarities can be recognized in German, Portuguese, Spanish or even English. We all share Latin as the root to many of our words.
Catalan in Business
Barcelona lies in Cataluña, an autonomous region of Spain. Valencia, the Basque Country, and Galicia are also autonomous regions where Catalan is spoken or understood. Since most of the autonomous regions are promoting the use of Catalan in business markets and schools, businesses that offer products and services in Catalan are growing rapidly. These market sectors include biotechnology, information technologies and logistical services.
Even though 11.7 million is an impressive number of possible customers for any business, thousands of products target only the Spanish, French or Italian speaking audiences. Due to the autonomous nature of the Catalan speaking cultures, they distance themselves at every opportunity from everything that might be related to their oppressors. No matter how wonderful your products or services might be, if your products are only presented in Spanish, French or Italian, you may find that these areas of Spain, France and Italy are ignoring you and your products while the competition is taking over these market sectors by offering products in Catalan.
Even the entertainment industry feels the pressure to conform. A popular movie was recently dubbed in Spanish and released to areas where Catalan is spoken. It didn't go as well as the movie producers planned. Had they taken the time to consider the possible 11.7 million customers speaking Catalan and disliking anything Spanish, perhaps they would have invested in a version dubbed in Catalan. Knowledge in this case is truly power. Meeting the expectations of niche clients is playing an increasing role as a driving force in market competition. Understanding that this is a strong and proud audience, it is a good idea to start doing business with Catalonia.
New technologies and business sectors are emerging worldwide. As communication improves, millions of prospective customers are brought closer to you and your business. To bridge the communication gap, your products should be targeted towards the audience. If it is your intention to reach millions of Catalan speaking customers, you should invest the time and energy to market your products or services accordingly.
